Brandbook v10
Brandbook v10
A living document defining how Mindalizer looks, sounds, and moves — from the neuron at the heart of our logo to the typeface that carries our voice.
"Each neuron may be connected to up to 10,000 other neurons, passing signals to each other via as many as 1,000 trillion synaptic connections."
Mastin, Luke. Neurons and Synapses. The Human Memory. human-memory.net (accessed 26 June, 2019)
The starting point for Mindalizer's identity were Neurons — exploring the idea of connection, conveying the idea of communication through opposite flows.
The arrows pointing toward the centre give a notion of concentric direction; the star drawn in the negative space points toward an eccentric direction. Receiving while transmitting at the same time.
A complex concept of communication summed up in a very straight-to-the-point design style.
The Mindalizer mark across its full range of weights — from the lightest outline to the full filled form. Each carries the same neuron geometry at different visual densities.
In the beginning, there was a beautifully drawn typeface called IBM Plex. Diverse, complete. Totally free.
IBM Plex™ is an international typeface family designed by Mike Abbink, in collaboration with Bold Monday, an independent Dutch type foundry. The result is a neutral, yet friendly typeface — clear, sharp and reliable, conveying values that represent Mindalizer and what it stands for.
Chicago Manual of Style — the reference guide for all Mindalizer written communications, reports, and presentations.
"The sky beyond the door is blue", Ryan Stiles. A set of blues, tempered with warm grey and a tiger's eye complementary orange.
The Mindalizer identity extends beyond screens. The symbol mark — at its heaviest weight — holds up on fabric, print, and physical form. Clean, bold, and unmistakably ours.
The mood to disconnect and reconnect to the world and the self. Relax, inspire, wonder and dream. It's time to listen to the sound — of silence.
Open on Spotify